Primo Logo

what happened to primo beer from hawaii?

my dad used to have a primo beer sign in our patio in hawaii when i was really little. he even named his dog primo.

recently, i went shopping and saw a t-shirt with the primo beer logo and bought it for my boyfriend but i was wondering if anyone knows if you can still get the stuff anywhere.

I remember Primo Beer, I used to drink in in Hawaii as a college student at UH, in 1970-1974. We could take the tour, and then drink "some" samples, or bring the fraternity to the hospitality room for more free beer.
Then about 1977 or so, Joesph Schlitz Bottling Co. bought them out, and were going to brew Schlitz. But many of us thought Schlitz tasted like crap. And they went out of business in Hawaii, too. Unless somebody has a few hidden away as a keepsake, you won't find it anywhere. I too am sorry it is gone, forever.

By the way, it was the choice of many people, until Budweiser brought out so many different bottles, cans, and sizes that the beer coolers squeezed out Primo. All the old timers remember PRIMO!!!!! As AKU used to say "P-R-I---K-L-M-O."

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